Having clearly written down principles = being crystal clear about what you stand for and how you will behave in various circumstances = having integrity = building trust = knowing your direction = being effective. It’s all about eliminating duality and having consistency of what you say you will do and what you actually do, regardless of who you are with and regardless of whether or not people are looking, and accomplishing what you set out to do. Being radically truthful and radically transparent is invaluable for doing that because it demonstrates that you are doing this and it holds you accountable for doing it.
While I wrote my principles down, I urge you to have and write down your own principles, feeling free to take anyone’s you like. To help you do that, I’m planning to share one of mine or one of someone else’s every day over the next year or so. I’d like you to ask me questions about them here and then take them or leave them as you see fit. I will also be taking the best posts of people who are participating in this exercise and will share them with people more broadly. It should be fun and productive.